Each year the firm presents Paul Zucker Awards for staff achievements that exemplify the values which are part of our tradition. Paul Zucker was executive vice president of the firm until his tragic death at the age of 43 in 1967 and these awards carry on the dedication to excellence and integrity which his accomplishments represented.

Thus Ruder Finn looks to the future with a sense of history about its origins and a feeling of excitement about the opportunities that lie ahead. The quality of services rendered by the firm increases as new people join the staff and bring their individual experiences to bear on the way public relations at Ruder Finn is practiced. Management's long term goal is to encourage initiative by all members of the staff as we explore new horizons, keeping in mind that continuity of commitment is central to the firm's character and key to its future direction.