Contact: Peter Finn Richard Funess Ruder Finn 212/593-6400 New York Clearing House Association Retains Ruder Finn One Of Three New Accounts For The Agency's Washington Office New York, May 29, 1997 -- Ruder Finn announced today that it has been retained as the agency of record for the New York Clearing House Association (NYCHA). The agency will provide strategic counsel and conduct a regional public relations campaign to increase the usage of NYCHA's direct deposit operation. The account will be managed in Ruder Finn's Washington, D.C. office. According to Agency principle and COO, Peter Finn, "The campaign is aimed at employers and employees in an effort to inform them of direct deposit opportunities and to counter employee fears of loss of control due to direct deposit of paychecks." The ongoing communications project involves focus groups, business and consumer media relations, news conferences, media tours, ad development, alliance building and video production and distribution. The Ruder Finn account team is made up of David Kalson, vice president, Tom Calcagni, vice president and Peter Zambelli, senior vice president. The New York Clearing House, which coordinates with major banks nationally and the Federal Reserve, processes close to three trillion dollars worth of transactions a year and is now the largest and most diversified clearing house of its kind. The New York Clearing House Association is a non-profit organization that provides services to more than 850 financial institutions throughout New York, New Jersey, Connecticut, Puerto Rico and the U.S. Virgin Islands. Ruder Finn to Represent American International Group Global Real Estate Ruder Finn, Washington is working with AIG Global Real Estate, one of the world's largest real estate companies, to implement a comprehensive communications strategy. Specifically, Ruder Finn's Myra Peabody Gossens, Tim Herbst and David Kalson have conducted a series of audit interviews which assess AIG's situation for its worldwide investment operation and its domestic mortgage finance operation. The findings and conclusions serve as the basis for Ruder Finn's recommended strategy and tactics. CB Commercial Retains Ruder Finn Ruder Finn Washington is working with CB Commercial to promote several recent transactions highlighting the company's dramatic growth and to help with its strategic planning in the Washington area. With a network of 170 offices on six continents, CB Commercial is the world's leading real estate services company, representing landlords, tenants, investors, and owners of commercial real estate. Gossens, Kristine Heine and Griff Garwood are servicing the account. Ruder Finn has been a leading communications, counseling, and service agency for nearly 50 years. With offices in Chicago, Los Angeles, New York, Raleigh, N.C., Washington D.C., Beijing, London and Paris and affiliates worldwide, the agency serves the global and local communications needs of more than 200 corporations and non-profit organizations. Back to "In the News"