Contact: Rick Frishman Ruder Finn 212-593-5845 Ruder Finn's PTA Celebrates 35th Anniversary New York, May 16, 1997 -- With the publishing world, media and VIP's in full attendance, Ruder Finn's Planned Television Arts division celebrated its 35th anniversary with a big bash at its New York headquarters. Publishing notables, such as Fred Hills, vice president and senior editor, Simon & Schuster, Eric Major, director of religious publishing, Doubleday Books, and authors mingled with media representatives from CBS News, Bloomberg, WEVD radio and syndicated columnist Jane Applegate. Guests were entertained by a tarot card reader, a massage therapist and a 15 year old magician. When Planned Television Arts (PTA) first opened their doors in 1962, Jack Paar was host of The Tonight Show, John Kennedy was in the White House and John Glenn would become the first man to orbit the earth. Since then they have worked on projects for The Tonight Show host Jay Leno, President Jimmy Carter and astronaut Mike Mullane. The Ruder Finn division specializes in broadcast media placement for a wide range of the Agency's clients including Sandoz, Sony, the American Kennel Club, Procter & Gamble, Johnson & Johnson, Schering Plough, and Novartis. PTA is also the leading publicity group for such authors as Al Gore, Faye Dunaway, Michael Crichton, William F. Buckley, Salman Rushdie, Norman Mailer, Joan Rivers, Gore Vidal, Dean Koontz, Howard Stern, Henry Louis Gates, Bob Watson, Richard Simmons and Evander Holyfield. Planned Television Arts pioneered the Morning Drive Radio TourŪ and specializes in satellite media tours and B-roll distribution. Ruder Finn has been a leading communications, counseling, and service agency for nearly 50 years. With offices in Chicago, Los Angeles, New York, Raleigh, N.C., Washington D.C., Beijing, London, and Paris, and affiliates worldwide, the agency serves the global and local communications needs of more than 200 corporations and non-profit organizations. Photo Caption: (Left to right): Rick Frishman, Peter Finn, Dena Merriam, Jack O'Dwyer, Richard Funess and Mary Trudel at Ruder Finn's Planned Television Arts 35th anniversary party. Back to "In the News"