Long before it became fashionable to talk about the environment, Ruder Finn has been at the forefront of counseling clients on environmental issues. Beginning in the 1960s, and continuing to the present, Ruder Finn's Marketing for the Environment Group has provided its clients with strategic planning, developing marketing programs, crisis and issues management, litigation support, environmental benchmark studies, corporate environmental reports, environmental partnership counseling and community relations programs.

Whether the subject is deforestation, ozone depletion, acid rain, solid waste disposal, recycling, water quality, air pollution, plastics, urban sprawl, asbestos, dioxin, chlorofluorocarbons or cotton dust, R-F's environmental group is staffed with professionals with several decades of experience in developing and implementing environment-related strategies for corporations, brand businesses and professional organizations.

A few of the clients who have benefited from this expertise are BP America, Clorox, First Brands Corporation, Mitsubishi Corporation, Global Climate Coalition, Southern Company and International Paper.