For almost fifty years, Ruder Finn has been helping consumer products companies develop strategic and creative programs to market their brands. New product introductions, revitalizing mature brands, repositioning entire categories, conducting consumer focus groups, ameliorating potential crisis situations, creating special media events and conducting scientific studies to support a product's claims are a few of the methods and technologies Ruder Finn Consumer employs to position brand awareness in the minds of the consumer.

Often without any other marketing support, Ruder Finn out-of-the-box strategic and creative consumer programs have stimulated sales of everything from food and beverage, infant formula, OTC goods and apparel to auto care products, consumer electronics, home furnishings, games and appliances.

Among hundreds of well-known companies/brands we have handled are Citibank MasterCard/Visa, Kraft Macaroni & Cheese, Suburu, First Brands' Glad Bags, Seagram's Beverages, Timex, and Polaroid.