TUMBLE INTERACTIVE MEDIA WINS SILVER AND BRONZE IN THE 11th ANNUAL
INTERNATIONAL MERCURY AWARDS
NEW YORK, NY, December 23, 1997 --
Tumble Interactive Media announced today that it has won Silver and Bronze Awards
in the 11th Annual International Mercury Awards competition. The Silver Award was
given for "Stephen King's The Shining" CD-ROM press kit created by Tumble for ABC Television.
Tumble won the Bronze Award for another press kit on CD-ROM, "Faith in Every
Footstep," designed and programmed for the Church of Jesus Christ of Latter-day Saints.
"The Shining" CD-ROM press kit contains press releases, a complete Stephen
King bibliography and filmography, a 20-minute video synopsis of the six-hour
miniseries, and several engaging interactive games. The CD-ROM press kit is one in a
continuing series that Tumble has created for promoting ABC Television's programming and
special events.
To maximize ABC's marketing budget, Tumble designed the CD-ROM with the Web
in mind. "The Shining" Web site that Tumble created for ABC used virtually the same content as the
CD-ROM, but was targeted at consumers. Traffic to the ABC site nearly doubled
after the release of "The Shining" Web site.
Tumble also won a Bronze Award
for "Faith in Every Footstep: 150 Years of Mormon Pioneers," an educational
CD-ROM sponsored by The Church of Jesus Christ of Latter-day Saints for the
worldwide press. The CD-ROM includes video and audio clips, journal entries,
interactive maps, and photographs documenting the historic 1,300-mile trek from
Illinois to Salt Lake City by Mormon pioneers in their quest for religious
freedom.
The Mercury Awards competition honors excellence in professional
communications. Tumble's winning entries were chosen from among more than 200
submitted by corporations, associations, government agencies, public relations
firms, and other suppliers from 12 countries around the world.
Elements considered in the judging for the Mercury Awards include how effectively the
material meets its stated objectives; how well it communicates to the intended
audience; use of imaginative and original solutions; and overall expression of
its message.
Tumble is currently working with ABC on a CD-ROM press kit
promoting the upcoming "40th Anniversary of Motown" special airing on ABC in
February, 1998.
The buzz awards
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